This clearly indicates that there were around 20 businesses available to choose from even before I clicked on the Yellow Pages result. What Does The Ranking of Yell Pages Tell You? It’s evident that Yellow Pages online has seen a decline in value over the years, so it may be time to consider other options for your local business. I put the same search to Google and find Yellow Pages ranks in the bottom half of the SECOND page on Google for the same search. When I ponder how much money it must’ve cost them already, my stomach churns. To put ’s yellow pages directory to the test, I started by searching for “loft conversions in London.” Instantly, 7 Premium Listings appeared, with one of them featuring a banner saying “13+ years with Yell.” Hopefully, they haven’t been paying an arm and a leg for that listing all this time! So why pay for outdated print ads when there are so many cheaper yet more reliable options available? Investing in social media strategy and online promotion is clearly a wiser decision! How Much Does Yell Actually Rank? By optimizing your website for Google’s first page you will gain higher visibility of potential customers rather than being buried deep within the pages of the Yellow Page directory. Rather than spending money on costly Yellow Pages advertising, a more effective way to reach your target audience would be investing in search engine optimization (SEO) and digital marketing. Investing in an effective online strategy is much more beneficial than traditional methods such as print advertising! While most people use Google for their searches, there are still plenty of companies shelling out tons in Yell Limited ads to get top placements in the results pages. How often do you turn to for local businesses like nearby Coffee Shops? Chances are, the answer is “quite frequently.” Google is great for Small BusinessesĪs a small-business owner, you can take advantage of Google search and your digital marketing tactics like SEO instead of wasting money on Yellow Pages ads every month. After all, why bother with an antiquated method when you can access almost anything within seconds on Google? It’s profoundly clear that modern consumers are more likely to opt for browsing the vast digital directory at our fingertips than wasting their time in a clunky online yellow pages directory. With the ever-increasing prevalence of technology, we no longer need to thumb through those hefty yellow books instead, 80% of us default immediately to Google. If you are searching for consistent converting inquiries and maximum returns on your investment, then forget about a Yellow Pages advertisement – opt instead for a leading SEO or digital marketing service providers.
While Yellow Pages remains a prominent UK tradesman website, its success does not compare to the best lead-gen services in the country. Reap the rewards that come from targeting customers via online methods for maximum success! Yellow pages may be a thing of the past however, online advertising opportunities are plentiful when you partner with an exceptional lead generation firm. In today’s digital age, it is crucial to keep up with the evolution of marketing if you want your business–regardless of its size–to grow and succeed. This post will detail how much it costs to put an ad in the Yellow pages and whether it is worth it.
Today, however, most of us are likely reading this on a touch screen device instead of flipping through thick yellow-pages books!
When the world before Google existed, Yellow Pages Business Advertising used to be an excellent option. A cursory Google search shows that here’s how much it costs to put an ad in the Yellow Pages in Canada:
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